Making The Shift From Organic To Paid Social Media

You know you need to diversify your marketing efforts to reach today’s multichannel consumers. You’ve done the research and you’ve identified social media as a place your customers spend a lot of their time. Now what?

You may already have a company LinkedIn, Facebook, Twitter or Instagram page, but with social media networks increasingly looking to monetize their users, organic reach is at an all-time low.

Making the shift from organic to paid traffic is one of the quickest and most effective ways to get in front of your customers. And each social channel has capabilities to boost views and engagement with those most likely to buy your products or services.

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Multichannel Marketing: Sell Everywhere Your Customers Are

Today’s consumers are on the move—seamlessly shifting from desktop to cell phone to tablet and rapidly cycling through digital channels like websites, apps, social media and email.

With this constant fluctuation, your customers aren’t in just one, two or even three places; they are virtually everywhere. And that means your marketing needs to be everywhere they are too. 

If you sit back and hope your customers find you in today’s crowded marketplace, you could be waiting a long time. It’s up to you to go out and find your customers.

And that’s where multichannel marketing comes in.

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3 Marketing Challenges That Make Fitness Chains Sweat

With the United States offering more fitness center options than any other country in the world, effectively marketing to new and existing members can prove quite the challenge.

And, as boutique fitness centers continue cropping up (seen any fire yoga centers yet?) and in-home fitness solutions rise in popularity (Peloton is making the treadmill cool again), finding your ideal audience has never been harder.

Here are three common marketing challenges fitness chains face and how you can overcome them.

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Can You Trust Your Digital Marketing Partner’s Data?

In any interaction, trust is essential. Yet each day it feels like consumer trust in corporations is under siege.

Facebook, Cambridge Analytica, Marriott Hotels. While these very public stumbles heighten fear of exposure, exposure is exactly what digital marketers are paid to deliver. And you can’t grow a brand without reaching new audiences.

So how do you add to your brand’s reach without taking on the risk? By sourcing data from a digital marketing partner with practices in place to protect your brand’s reputation while providing access to new buyers.

Here’s what to look for when choosing a data partner.

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DataMichael MedemaComment
Zero In On Your Ideal Customers With Geotargeting

When the success of your advertising campaign relies on being in the right place at the right time, you need geotargeting.

Geotargeting gives you control over who sees your ads—and where they see them from. And in advertising, location is everything.

Here’s how geotargeting helps you increase ad engagement and reach your end goal: customer conversions.

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DataMichael MedemaComment
Making Customer Retention A Reality

Converting a lead into a customer is a celebration-worthy event, but the momentum shouldn’t stop there. Your end goal should be converting that lead into a customer who will come back and purchase from your brand—or your customer’s brand—again and again.

Acquisition strategies are important. They help you achieve the goal of gaining new customers. But then what?

To build loyalty and maximize the lifetime value of your new customers, you need to focus on their retention as much as (if not more than) you did on their acquisition.

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Escape The Inbox Void: 3 Tips For Improving Email Deliverability

Creating a relevant campaign, crafting a compelling message, selecting engaging imagery—it's all wasted effort if your email doesn't reach the inbox.

When targeting customers, email is one of the most effective channels available. But successful email marketing relies on deliverability. And delivering ads into your ideal buyer's inbox isn't always easy.

It’s also not impossible. Here are three tips that will optimize your emails for inbox penetration and increase deliverability.

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Why Data Is the Key To Solving Your Email Marketing Challenges

Email marketing is a highly effective way to reach your prospects and engage your customers. But that doesn’t mean it comes without challenges.

Deliverability, open and click-through rates, conversions and ROI are the kinds of things that keep email marketers up at night.

But you can rest easy. Here are three common challenges we see email marketers face and how data can help you conquer them.

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Beyond the Inbox: How Personalization Helps Engage Customers

Making it into your prospect's inbox is great, but it's not enough. Consumers are tired of an inbox filled with content, pitches and promotions that have nothing to do with them. And they’re hitting unsubscribe in response.

The good news is that almost every part of your email marketing campaign can be personalized to improve your customer experience — and your chances of a sale.

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Email MarketingMichael Medema
4 Lessons For Back-To-School Campaigns

In terms of revenue, back-to-school shopping is second only to the holiday shopping season. When it comes to length, however, the back-to-school season tops the list.

Thanks to plentiful deals and increased shopping opportunities, the back-to-school shopping season is starting earlier and lasting longer. Which means it's not too late to kick off that back-to-school email marketing campaign you've been planning.

Here's what you need to know about back-to-school shoppers before pressing send.

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