Zero In On Your Ideal Customers With Geotargeting

When the success of your advertising campaign relies on being in the right place at the right time, you need geotargeting.

Geotargeting gives you control over who sees your ads—and where they see them from. And in advertising, location is everything.

Here’s how geotargeting helps you increase ad engagement and reach your end goal: customer conversions.

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DataMichael Medema
Making Customer Retention A Reality

Converting a lead into a customer is a celebration-worthy event, but the momentum shouldn’t stop there. Your end goal should be converting that lead into a customer who will come back and purchase from your brand—or your customer’s brand—again and again.

Acquisition strategies are important. They help you achieve the goal of gaining new customers. But then what?

To build loyalty and maximize the lifetime value of your new customers, you need to focus on their retention as much as (if not more than) you did on their acquisition.

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Escape The Inbox Void: 3 Tips For Improving Email Deliverability

Creating a relevant campaign, crafting a compelling message, selecting engaging imagery—it's all wasted effort if your email doesn't reach the inbox.

When targeting customers, email is one of the most effective channels available. But successful email marketing relies on deliverability. And delivering ads into your ideal buyer's inbox isn't always easy.

It’s also not impossible. Here are three tips that will optimize your emails for inbox penetration and increase deliverability.

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Why Data Is the Key To Solving Your Email Marketing Challenges

Email marketing is a highly effective way to reach your prospects and engage your customers. But that doesn’t mean it comes without challenges.

Deliverability, open and click-through rates, conversions and ROI are the kinds of things that keep email marketers up at night.

But you can rest easy. Here are three common challenges we see email marketers face and how data can help you conquer them.

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Beyond the Inbox: How Personalization Helps Engage Customers

Making it into your prospect's inbox is great, but it's not enough. Consumers are tired of an inbox filled with content, pitches and promotions that have nothing to do with them. And they’re hitting unsubscribe in response.

The good news is that almost every part of your email marketing campaign can be personalized to improve your customer experience — and your chances of a sale.

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Email MarketingMichael Medema
4 Lessons For Back-To-School Campaigns

In terms of revenue, back-to-school shopping is second only to the holiday shopping season. When it comes to length, however, the back-to-school season tops the list.

Thanks to plentiful deals and increased shopping opportunities, the back-to-school shopping season is starting earlier and lasting longer. Which means it's not too late to kick off that back-to-school email marketing campaign you've been planning.

Here's what you need to know about back-to-school shoppers before pressing send.

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4 Ways Proprietary Sites Make A Difference In Display Advertising

Display ads are a great way to get your brand, product or service in front of a wide audience.

But while display ads are commonly used by brands, they are also commonly ignored by audiences—a phenomenon known as banner blindness.

One of the best ways to combat banner blindness is through highly personalized and targeted display ads. And proprietary sites are an effective tool to drive more targeted display traffic.

Here are four ways proprietary sites make a difference in display advertising.

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Reach a Wider Audience Without Risking Your Email Reputation

Your business's reputation is always important. But in email marketing, reputation is everything. It's the difference between connecting with new consumers and hitting a brick inbox wall.

Companies today want to reach as many potential customers as they can at the lowest possible cost. However, sending mass emails without taking the proper precautions is a liability, both from a reputation and a legal standpoint.

Get in front of all the consumers you want to reach without putting your email reputation at risk.

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Superior Data: Why It Matters and How to Get It

In today's world, having superior data can be the difference between experiencing an explosion in sale's growth or getting left in the dust.

But bad or outdated data doesn't just affect your bottom line; it can also damage your business and reputation.

Follow these foolproof tips to safeguard your brand, improve your data, expand your marketing reach and turn prospects into loyal customers. 

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3 Steps for Increasing Customer Acquisition Through Email Marketing

When targeting new customers, email is one of the most effective methods available, but it's not foolproof.

So how can you increase your odds of acquiring new customers through email marketing? It's as easy as 1-2-3—if 1 is better targeting, 2 is cleaner data and 3 is higher delivery.

Don't fire at random when sending out your next email campaign. Follow these three steps and you may just deliver your most successful campaign yet. 

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