3 Steps for Increasing Customer Acquisition Through Email Marketing


When targeting new customers, email is one of the most effective methods available, but it’s not foolproof.

So how can you increase your odds of acquiring new customers through email marketing? It’s as easy as 1-2-3.


1. Better Targeting


Better targeting delivers better customers. When you research and define your ideal customer market, you can identify the key demographic and behavioral selects that make up, support and drive it.

Understanding your ideal customers’ unique selects provides insight into their specific buying patterns and behavior, enabling you to target them at the optimal time through the best channel with the right message.

Make sure your email database has extensive demographic and behavioral selects, such as gender, geography, age, income and marital status. This allows you to create highly targeted email campaigns that ensure your brand (or your client’s brand) gets in front of the consumers you want to reach.



Plenty of companies have email addresses, mountains of them. Unfortunately, that doesn’t equal an effective campaign.

In fact, poorly constructed email lists based on insufficient data points can damage your business and reputation. You need verified and tested data to find an accurate match to send your marketing message to.

Without the right data, your digital marketing campaign can’t generate the results you want and need.

3. Higher Delivery


Inbox and performance should be your only goals. But delivering ads into your ideal customer’s inbox isn’t easy.

You can increase deliverability by optimizing your emails for inbox penetration. How do you do that? By creating a database of highly targeted and engaged email subscribers, complying with the CAN-SPAM Act and continuously evaluating your program.


Don't fire at random when sending your next email campaign.

Follow these three steps and you will deliver your most successful campaign yet.