4 Ways Proprietary Sites Make A Difference In Display Advertising


Display ads are a great way to get your brand, product or service in front of a wide audience. In fact, display ads are one of the most popular forms of online marketing today.

But while display ads are commonly used by brands, they are also commonly ignored by audiences—a phenomenon known as banner blindness.

One of the best ways to combat banner blindness is through highly personalized and targeted display ads. And the reason is simple: it’s harder to ignore an ad that addresses your particular wants, needs or interests.

And proprietary sites are an effective tool for driving more targeted display traffic. Here are four ways proprietary sites make a difference in display advertising.


1. Optimized views


Proprietary sites don’t just help you get in front of an audience, they help you get in front of your target audience. For example, our proprietary sites are set up as education hubs, where visitors can sign up to learn more about a particular topic.

We then sell display space on those pages related to the topic the user has shown a legitimate interest in—meaning you can target your message to more effectively connect with your target audience.


2. More unique visitors


Proprietary sites do more than get your ad in front of the right people. They help you get in front of more of the right people.

Proprietary sites drive more unique visitors because they are added inventory for media placement, so your ads don’t have to compete for space.


3. Higher click-thru and conversion rates


Online consumers get frustrated when content appears to have nothing to do with their interests.

Proprietary sites allow you to target your ad’s message and improve engagement, delivering higher click-thru and conversion rates. And higher click-thru and conversion rates increase your odds of acquiring a new customer.


4. More competitive pricing


Proprietary sites get your ads seen without breaking your budget. Because when your ads don’t have to compete for space, you don’t have to pay higher prices.


Bottom line: if you or your digital marketing agency doesn’t have access to proprietary sites, you’re missing out—on views and new customers.


Want to know how you can use proprietary sites to drive better display advertising results?

We’re here for you (and all of your display advertising questions).