In terms of revenue, back-to-school shopping is second only to the holiday shopping season. When it comes to length, however, the back-to-school season tops the list.
Thanks to plentiful deals and increased shopping opportunities, the back-to-school shopping season is starting earlier and lasting longer. Which means it's not too late to kick off that back-to-school email marketing campaign you've been planning.
Here's what you need to know about back-to-school shoppers before pressing send.Read More