Display ads are a great way to get your brand, product or service in front of a wide audience.
But while display ads are commonly used by brands, they are also commonly ignored by audiences—a phenomenon known as banner blindness.
One of the best ways to combat banner blindness is through highly personalized and targeted display ads. And proprietary sites are an effective tool to drive more targeted display traffic.
Here are four ways proprietary sites make a difference in display advertising.Read More