Posts in Customer Acquisition
4 Lessons For Back-To-School Campaigns

In terms of revenue, back-to-school shopping is second only to the holiday shopping season. When it comes to length, however, the back-to-school season tops the list.

Thanks to plentiful deals and increased shopping opportunities, the back-to-school shopping season is starting earlier and lasting longer. Which means it's not too late to kick off that back-to-school email marketing campaign you've been planning.

Here's what you need to know about back-to-school shoppers before pressing send.

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