Converting a lead into a customer is a celebration-worthy event, but the momentum shouldn’t stop there. Your end goal should be converting that lead into a customer who will come back and purchase from your brand—or your customer’s brand—again and again.
Acquisition strategies are important. They help you achieve the goal of gaining new customers. But then what?
To build loyalty and maximize the lifetime value of your new customers, you need to focus on their retention as much as (if not more than) you did on their acquisition.Read More