4 Ways Proprietary Sites Make A Difference In Display Advertising

Display ads are a great way to get your brand, product or service in front of a wide audience.

But while display ads are commonly used by brands, they are also commonly ignored by audiences—a phenomenon known as banner blindness.

One of the best ways to combat banner blindness is through highly personalized and targeted display ads. And proprietary sites are an effective tool to drive more targeted display traffic.

Here are four ways proprietary sites make a difference in display advertising.

Read More
Reach a Wider Audience Without Risking Your Email Reputation

Your business's reputation is always important. But in email marketing, reputation is everything. It's the difference between connecting with new consumers and hitting a brick inbox wall.

Companies today want to reach as many potential customers as they can at the lowest possible cost. However, sending mass emails without taking the proper precautions is a liability, both from a reputation and a legal standpoint.

Get in front of all the consumers you want to reach without putting your email reputation at risk.

Read More
Superior Data: Why It Matters and How to Get It

In today's world, having superior data can be the difference between experiencing an explosion in sale's growth or getting left in the dust.

But bad or outdated data doesn't just affect your bottom line; it can also damage your business and reputation.

Follow these foolproof tips to safeguard your brand, improve your data, expand your marketing reach and turn prospects into loyal customers. 

Read More
3 Steps for Increasing Customer Acquisition Through Email Marketing

When targeting new customers, email is one of the most effective methods available, but it's not foolproof.

So how can you increase your odds of acquiring new customers through email marketing? It's as easy as 1-2-3—if 1 is better targeting, 2 is cleaner data and 3 is higher delivery.

Don't fire at random when sending out your next email campaign. Follow these three steps and you may just deliver your most successful campaign yet. 

Read More